Once you are finishing creating your demo video, be sure to leverage your social media channels and other platforms to promote your app. Your demo video can be included in your blog post, Instagram, and Youtube channels. May it inspire you to create exceptional demo videos for your customers:. For more information, read this useful guide here. Remember, the app market is bigger than those two popular stores.
Participating in app awards is the most recommended channel and I would highly suggest you take advantage of it. It can give you tons of press, exposure, reviews and plenty of downloads. Although the chances of winning very much depend on your pitch and app idea, however, if you manage to get things right the first time, you can expect to enjoy a little stardom.
Also analyze which keywords your app is currently ranking on, build some quality links accordingly to boost rankings. If you get this shot, you can kill more than a few birds with one stone. Getting your app featured offers long-term benefits such as:. Ask for their feedback on your app and give them free promo codes to try it out.
Discuss current features, bug fixes, future updates and value their opinion. With over 1. Due to that noise, many people choose to take interest in apps, only when the app icon entices them. In this image you can see how some top apps make use of a simple pallet of colors to make their icons stand out and build a recognizable brand. Finally, some of the most popular mobile apps with a great take on the idea of leveraging a logo icon over text. Adding captions and adding more visual elements to your screenshots is the best way to turn a boring task management app, into a high download winner.
It makes it a simple choice to download or not to download. Just like search engine optimization, app store optimization focuses on keyword relevance, search relevance and the keyword density in your description. With almost half of iPhone users in the US finding apps through search, your app description is one of the most important things you can focus on in your mobile app marketing efforts.
We wrote an entire article just about how app store optimization and mobile search engine optimization work. Spendee is a great example of a great mobile app landing page that has all the elements needed for user acquisition and engagement.
Breaking it down, while the page has multiple links out, the two most noticeable links are the App Store and Google Play Store buttons. As you scroll down, each panel has a single call to action, which leads directly back to the main call to action — to download the app. The second last panel even has social proof from news outlets as well as actual users of the apps. Leverage those existing customers and visitors to get more of them to download your app.
Make a small banner for your website that pops up somewhere non-intrusive. I find HelloBar is a great way to do this:. Getting on an App Review Site means you are going to have to send them a pitch. Meaning you have to convince the website that your app is good enough to be reviewed by them and therefore featured on their site. Many of these app review sites are looking for things such as:. When you reach out, you will most likely have to provide support material for your app.
This is usually done in the form of a document containing the following items:. If you get featured on The Next Web, you can expect tens of thousands of unique visitors in the first 24 hours to hit your website and your App Store page. If you get reviewed by a popular app blog like AppAdvice, you can expect a similar amount of traffic to flow through to your website and App Store listing. With a cumulative total of over 11 million Twitter followers, over 6 million Facebook fans and tens of millions of unique visitors per month, features on any of these websites can mean lots and lots of downloads for your app.
This is where you make the sale to the journalist to publish the story. Be sure to include lots of screenshots, more than you think reasonable. The last thing you want is to be featured on TechCrunch with a blurry logo because you only sent them one image size. A good promo video can do wonders for helping people understand what your app is all about. By seeing it in action, they can make a very conscious decision about their choice to test out your app. These types of quotes help set a message about the company behind the app and build a strong brand for the company behind the app.
Having a good promo video is a staple of any mobile app. Clear for iPhone — Available Now! While this video may seem simple compared to other app promo videos, the video generated over 1. Social media, despite the heavy focus by most businesses, is still a very under utilized channel of promotion. Sending the message once is good, but sending it multiple times over a month or two is even better. Announcing your app launch as a company update is a great way to keep your customers informed about a major company change.
Add your app download links or a link to your app landing page to your email signature as a really easy way to drive downloads over time simply by sending the emails you normally send. If you run a brick and mortar business, the best way to drive ongoing app downloads is to leverage your foot traffic.
Something they may not know at the time. Linkedin is a massive social network with million business professionals and Facebook has over 1 billion users. They represent many markets, many industries and has groups for just about everything you can think of. Find groups that are made up of people that closely resemble your existing customers or your ideal customers and share the app with them. Explain the benefit of using the app and why they should use the app.
Jotting down ideas on the go is perfect for me, so I will definitely continue to use the app in the future. Please follow up via email at submissions mobileappfund. The developer, Mobile App Fund , has not provided details about its privacy practices and handling of data to Apple. The developer will be required to provide privacy details when they submit their next app update. With Family Sharing set up, up to six family members can use this app. App Store Preview.
Apr 21, Version 7. Ratings and Reviews. App Privacy. Size Category Productivity. Compatibility iPhone Requires iOS When working with your own email marketing campaign ideas, you can experiment with things like which subject lines are more likely to be opened, what time and day of the week work best, and which calls to action lead to the most clicks. This is a bit more work at first, but it will help you fine-tune your email marketing campaigns until they are as effective as possible!
This example from Duolingo looks great on both desktop and mobile:. If you want your audience to engage with your email marketing campaign, you need to first make it into their inbox!
Aside from how it works, what problems does the product solve? What results can you expect? All of the below email marketing campaign ideas can also be used for a product-based business! Are you guilty of any of these? When you get started, direct feedback like working directly with your customers, and going up to everyone you see and know is the best way to get started. The answers above are provided by members of Young Entrepreneur Council YEC , an invite-only organization comprised of the world's most promising young entrepreneurs.
We're sorry this article didn't help you today — we welcome feedback, so if there's any way you feel we could improve our content, please email us at contact tech. Young Entrepreneur Council YEC is an invite-only organization comprised of the world's most promising young entrepreneurs. In partnership with Citi, YEC recently launched a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.
Home News. Check out their answers below: Market Your App Up Front Sometimes customers don't even know a mobile app is available. Talk to People Directly The best way to encourage new people to download your app is to do things that don't scale, like knocking on your neighbors' doors and asking them to download your app.
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