In addition, "Planning Your Own Retail Business" exercises focus on problems small business managers and owners face in day-to-day operations, helping students appreciate the financial impact of retail decisions.
This engaging, reader-friendly text vividly illustrates how fun, exciting, challenging, and rewarding a career in retailing can be, even while helping students hone their skills and creativity to stay ahead of the competition and navigate an ever-changing economic environment.
Patrick M. In more than 40 years of university teaching, Dr. Dunne taught a wide variety of marketing and distribution courses at both the undergraduate and graduate levels. In addition to his tenure at Texas Tech, Dr. Dunne has taught at Michigan State University, Drake University, and the University of Oklahoma, and he has been honored throughout his career with several university teaching awards.
Dunne's books have been printed in seven languages. Dunne has served as Vice President of both the Publications and Association Developmental Divisions of the American Marketing Association, and he has been an active consultant to retailers ranging from supermarkets to shopping malls.
Robert F. Lusch holds a Ph. Previously he served as Dean of the M. Price College of Business at the University of Oklahoma.
Professor Lusch is a previous editor of the Journal of Marketing, which is the most cited oldest scholarly journal in marketing. He has also served as Chairperson of the American Marketing Association, which is the largest professional association of marketing practitioners and educators. James R. Carver has taught a wide variety of courses in entrepreneurship, digital Internet marketing, supply-chain management, and retailing. His research has been published in a number of leading marketing and business education journals, and he has authored five books - many of which are associated with RETAILING.
Perspectives on Retailing. Retail Strategic Planning and Operations Management. Retail Customers. Evaluating the Competition in Retailing. Managing the Supply Chain. Legal and Ethical Behavior. Market Selection and Retail Location Analysis. Managing a Retailer's Finances. Merchandise Buying and Handling. Merchandise Pricing. Advertising and Promotion. Customer Service and Retail Selling.
Store Layout and Design. Patrick M. View as Instructor. Whether you need access offline or online, in print or on your mobile device, we have cost saving options. Tell me about Cengage eTextbooks. Best value! Well, we do our best to improve your experience with our service, and we make sure that you can download all files in various document formats. There is no need for you to waste your time and Internet traffic on online file converters: we have already done that for you.
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